Howdy, friend! If you’re like us - you love a good dose of caffeine to wake up in the morning (or to keep truckin’ if we pulled an all-nighter).
We live in a world that thrives on productivity and energy. If you’re one of the lucky ones who sustains from “natural energy”, bless you. That doesn’t look to be the case for most. It’s believed that humans have been enjoying caffeine as a stimulant for more than 10,000 years! In fact, according to the Sleep Foundation, 94% of US adult consumers drink caffeinated beverages and 68% of these consumers drink them daily! But what is caffeine and how has it shaped our lives?
Though you would never consume or purchase caffeine in its purest form, caffeine is a bitter white powder, found in fruits, nuts or leaves. Caffeine is most commonly sourced from coffee beans, tea leaves and cacao beans (the same beans we use in our delicious AWAKE Chocolate). Did you know you can’t actually taste caffeine in most of the caffeinated beverages you consume, like coffee, tea or energy drinks? And you certainly don’t taste caffeine in our premium and delicious chocolate bites or bars. Our caffeine is specifically encapsulated, before being added to any of our products, just so that you don't taste it!
At AWAKE, we often hear “doesn’t chocolate already have caffeine in it?”. The answer is yes, but not as much as you would think:
- 1 ounce of dark chocolate = 12 mg of caffeine
- 1 ounce of milk chocolate = 6 mg of caffeine
- 1 8 ounce cup of coffee has between 90-110 mg of caffeine
- 1 bite of AWAKE caffeinated chocolate, which is 0.5 ounces, contains 50 milligrams of caffeine, the caffeine equivalent to a half a cup of 8 ounce coffee - half calf anyone?
Caffeine is a natural stimulant best known for its ability to ward off drowsiness, improve focus and increase brain activity. With only 50 milligrams of caffeine, that’s why we believe our bites make the perfect start to your day, afternoon pick-me-up, owner of the night or energy you need to get through your work out. At AWAKE we believe in everything in moderation, even caffeine!